Supports efforts on the front lines of animal abuse, neglect, trade and exploitation; ensuring for better protection of animals globally.
| “March 2010: Dead dog found tethered in backyard in Iowa. – Pet-Abuse.com provides to the minute updates on incidents around the United States that ask for public support in sentancing individuals responsible for abuse and neglect.” |
The hope that has gone into creating MISSION Compassion is a reflection of the pain we have witnessed and experienced by puppies in puppy mills all over the world, dogs burned on the streets of South Africa, cats thrown out with the trash in Rhode Island, parrots captured and tied inside small wired cages in Malaysia, and rodeo animals left to bleed long, ugly deaths. Furthermore, we believe that with simple actions we can all begin to make this a better place for our sentient animal friends.
The goal of the MISSION Compassion is to not only bring to light some of society’s negligent acts against animals but to remind us that not every story has a bad ending. There are more and more people taking to the streets, to the jungles and to their backyards, investing in the belief that individual action can create a world of good. It takes individuals and it takes one action at a time to allow for change to begin.
When the Mission Team had the task of selecting what issue or what project to support through a donation of profits, this was the most difficult of all the MISSIONS. Many projects out there rescuing animals from abuse, disasters and homelessness are small grassroots organizations that barely have enough funds to make it through one day of work. So, the task of narrowing our search down to a country, to an issue and further to the animal, was very difficult.
We hope that this collection of clothing (light, gentle, natural) will become a success in itself so individuals use the power of consumerism to begin generating funds for some of the world’s most worthy animal protection projects.
