About Mission Savvy

Reinventing the wardrobe is important to us. Mission Savvy curates ethical designs for the conscious consumer. 5% of profits go to animal rescue and wildlife conservation projects around the world.

about me

In early 2008, Mission Savvy founder Jennifer Miller picked up her journal and began writing.

Years of campaigning and documenting careless acts of
animal neglect left her drained without much faith in the good of humanity. Her travel journal exploded with scribbled notes, reflections on her travels and solutions for change.

One day in particular she imagined a “what if” scenario
where animal protection became part of mainstream
lifestyles and everyday thinking. She explored the
consequence of bringing these rather dark issues into the world; creatively, passively, kindly.

Over the next several months her brainstorming amounted into the foundation of what Mission Savvy is today; a career, a promise and an avenue for creating passionate leaders.

Mission Savvy received it’s trademarked name in the Fall of 2009.
5% of profits generated by sales from Mission Savvy clothing collections are donated to a select group of animal welfare and conservation groups who work on the front lines of tough issues.

Mission Savvy headquarters are located in Jennifer’s hometown of Charleston, West Virginia – a state that seeks to bring in “green” jobs while continuing to confront mountaintop removal as an unsustainable practice. Offering a conscious consumer option in small towns is key to the retail industry becoming truly sustainable.

Jennifer shares her home with her parrot flock, Malcolm, Roxy, Minga and Cracker all who survived a dark journey through wildlife trade as well as her foster puppies Mama and Bear.